Our Marketing Oriented Process

A marketing study

Before we delve into the details of the your book, we first identify the tarket market for your book to see what visual trends are current. The goal is to take what readers are used to seeing and kick it up a notch to ensure your cover catches the eye of the target audience by instantly communicating the genre and tropes while standing out from the crowd.

A meeting of the minds

Once we complete the marketing study, we will collaborate on what aspects of your book would be the most engaging, fusing together FJM’s marketing approach with the nuances and unique aspects of your book. The resulting artwork is more than a sum of it’s parts, an engaging collaboration that is both marketable while still retaining the original heart of the book.    

The creation process

Once the marketing analysis has been complete and we’ve agreed on the general concept, it’s time to create! I’ll put together an artboard with specific ideas I’m thinking of as way for us to ensure we’re on the same page, and then create the cover from the elements we’ve agreed upon. My goal? To make you go “wow”.

How This Works

What is included in the book cover art deliverables?

All book cover art packages include a high resolution ebook cover sized for common e-book retailers; as well as a web and thumbnail version. You will also receive a title graphic for the title page of your book and a square version of your cover suitable for audio books and/or Instagram. (I might sneak in a bonus graphic as well)

What is your revision/refund policy?

The purpose of the process is to make sure you aren’t surprised by what you’re getting. However, in some cases, an author and artist may not click creatively. If I deliver a concept art based on the agreed upon idea but the artwork technical quality isn’t meeting your expectations, I will return your deposit. Note: this only applies to the first concept artwork (before any revisions are done).

If you are happy with the concept but need  few tweaks, there are a number of revisions included in the price of your chosen packages. (One round of revisions can mean multiple requests – as long as they don’t require a complete rework of the concept). 

What’s your turn around time?

My turn around time for initial concept artwork is about twenty business days after the deposit invoice is paid.

Can I purchase an ebook cover now and later ask you to create a print cover for the book?

Yes, absolutely! I often advise my clients to do just that. They can get the e-book on the market quickly and then take care of the page count and other logistics to get their print book in order. Plus a new print release is another opportunity to market!

Do you provide marketing materials in addition to covers?

Absolutely! See our promotional packages for digital and print promotional upgrades.

Do you give discounts?

Series books receive a $25 series discount after the initial (first book) look and feel is established. You may also get some surprise deals if you meet me at publishing conventions and attend any of my workshops. Debut author? Ask about the debut author discount!

How do I know which package is right for me?

We will decide this together once we complete the marketing analysis and start brainstorming the cover/series details. 

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