[frame_left][/frame_left]I always ask for visual clues about a story – is it sad, is it funny, is it dark and noirish? Instead, I often get extremely detailed descriptions of the book characters without giving me an idea of how to emotionally connect to them.

The point of a cover is to do the exact same job of the book – to emotionally connect with readers. In case of a cover, that connection has to happen within a fraction of a second – a reader looking at a thumbnail view of a cover probably won’t notice if a heroine’s hair is light blonde vs honey blonde, but they will care if they see a light airy cover and are in a mood for a dark angsty tale. (I do love dark angsty tales – someone once referred to it as romangst – how cool is that?)

Actually scratch that – readers won’t care. They’ll simply pass over the book and look for something that visually appeals to whatever they are in the mood for. So aside from characters and symbolism and visual keywords, the best thing you can do for your cover artist – and your bottom line – is to give a great visual description of the emotional impact of your story.

How to get Started?

All our book cover packages include a consultation to find the best direction for your project, combining your vision with a visual marketing strategy.


"Fiona Jayde took the image I always had for my novel and made it come alive. It was perfect, along with the promotional items she created for me. I highly recommend this cover designer for your book needs. She was wonderful to work with, fast and efficient, and made sure I was a satisfied customer. I look forward to working with her again so he can design my next cover masterpiece!" Best Selling Author Sherry Ewing